From a press release:
Berry and Associates has recently expanded on their nationally targeted search engine marketing (SEM) project for its website nationaldisabilitylawyer.com. The Social Security Disability Attorney firm has recently enabled an online pay per click (PPC) campaign.
The online marketing campaign is a supplement to a recent website launch and organic search SEO [Search Engine Optimization] project. The PPC campaign is designed to help increase traffic and visibility to the website for competitive high traffic keywords. A parallel link building project is being implemented to help gain natural search visibility within Google, Yahoo and MSN for significant Social Security law keywords.
"Berry and Associates has helped thousands of disabled people win Social Security Disability benefits. Our team is committed to helping the disabled receive SSDI and SSI benefits," explains Matt Berry, Founder and Principal of Berry and Associates. "We understand the Social Security Disability process can be frustrating and time consuming. Recently we have committed additional resources to further educate and help disabled consumers with SSDI and SSI Disability cases."
So this particular attorney is using a search engine optimization company to boost his site and attempt to get more clients. Why is this newsworthy? And he's paying for clicks through a search engine's advertising program. Again, what makes this newsworthy?
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