The Big Picture -- A Credit Union Adjusts To a Downsized Social Security Administration

Sometimes you have to step back quite a way to see the big picture. There used to be an entity called the Social Security Baltimore Federal Credit Union. The winwin partnership reports that they are now called the Securityplus Federal Credit Union. The credit union had to change because the Social Security Administration's employment in the Baltimore area dropped over the last 15 years from 30,000 to less than 15,000. Because of the erosion in their customer base, the Securityplus Federal Credit Union has shifted its focus as well as its name. In addition to serving Social Security employees and retirees, the credit union now tries to serve underserved, presumably low income, areas in the Baltimore region. As a result, their business is growing.