How Do You Spell That?

     From Psychology Today:

Naming a baby is a big decision, one many parents agonize over. ...

In discussion groups online for expecting mothers, many say they want to choose a unique name because “different is good” or “I want him to stand out.” Others dismiss names that are “too popular” because “I don’t want them to be one of three kids with the same name in their class.” ...

In a 2010 paper, my co-authors and I found that the use of common names declined precipitously between the 1950s and 2007 in the Social Security Administration database of the name of every American with a Social Security number (which is nearly everyone). In the 1950s, 1 out of every 4 boys had one of the 10 most popular names. By 2007, only 10% did. Fitting in went from being desirable to being undesirable, and uniqueness went the opposite way. It was yet another sign of American culture becoming more individualistic – more focused on the self and less on social rules. ...

But then the Great Recession hit. People started talking about a “cultural reset,” and in fact charity donations and interest in social issues did go up, suggesting a rise in communalism. But signs of a sustained increase in individualism, such as a continuing rise in positive self-views, also appeared.

So what happened with names? In a paper published today, we found that the trend toward unique names continued during the recession, especially for boys. Unique names are more common now than they were 10 years ago. Thirty-four percent of boys received a name among the 50 most popular in 2004-06, compared to only 30% during the 2008-10 recession years and 28% in post-recession 2011-15. For girls, the decline was from 24% to 22% to 21%. ...

This research shows the hidden power of culture. Across the country over the last few decades, parents were collectively deciding not to choose common names for their children. How does something like that happen? It’s a mysterious process – somehow the value of uniqueness became more prominent. We know it happened, but exactly how and why is a bit of a mystery. For now, we can take comfort that our kids will be less likely to be confused with another who has the same name – but more likely to be asked the question “And how do you spell that?”