From Market Watch:
Devin Carroll knew that Social Security is the backbone for many Americans’ retirement security, and yet, because it’s wildly complicated to understand, and everyone’s situation is different, people often lose out when they claim these benefits.
As a result, there was a “tremendous appetite” for information about Social Security, so Carroll, founder of Carroll Advisory Group, created a blog called Social Security Intelligence and, in 2015, began a YouTube channel, though it didn’t get much traction at first. Two years after abandoning the YouTube project, he noticed one of his videos had 40,000 views, so he decided to try it again. His videos and blogs eventually brought in so much traffic—with thousands of hits—that he was bombarded with questions.
“It got to the point I wasn’t able to help people,” he said. “It would have taken all day and then some to respond to these emails.” Instead, he created a group on Facebook in 2019, where people could ask and answer questions. It is one of many groups dedicated to personal finance.
The group, called Social Security Intelligence Member’s Group, has 21,300 members, who discuss strategies and scrutinize the extensive rules under the Social Security Administration. Carroll has administrators who run the page, and they provide answers to users’ questions. Other members also join in to give their perspective. “It gives them a community,” Carroll said. “The community is answering. And if someone gives a wrong response, someone calls them out on it.”