Ads along the side of city buses this past summer were intended to get Baby Boomers reaching retirement age to sign up for their Social Security benefits online.
Internet sign-ups are cheaper for the Social Security Administration than mailed forms. The local ads are part of a nationwide campaign to move people to electronic sign-ups and statements. ...
The contract [for the advertising] obtained through a freedom-of-information request, shows the Social Security Administration agreed to a $2,980-per-month rate for four displays.
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