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| Bryan County, OK |
From Barriers and Communications Preferences of Rural Populations: A Scoping Review by Megan Henly, Shreya Paul, Debra Brucker, Andrew J. Houtenville, Kelly Nye-Lengerman and Stacia Bach
- Rural areas of the United States warrant separate attention when considering how to communicate information about federal programs in part because their geography affects how information can be shared effectively (remoteness results in greater distance between field offices and lower level of broadband internet access) and in part because rural communities have a higher representation of many program-eligible groups (e.g., those older than 65, those who have a disability, and those who are low-income).
- Mode of program communication affects the likelihood of the information reaching the public. Traditionally, the Social Security Administration mailed statements to all workers. In addition, private-sector employers often trained new hires about funding their retirements during orientation. As both these forms of communication have been substantially reduced since 2011, the public’s knowledge of OASDI benefits has been low.
- When considering the general shift toward online information dissemination, this is a particular concern for those in rural areas, people with disabilities, and groups with low digital literacy. Broadband access is not as ubiquitous in rural areas as it is in nonrural ones. Perhaps as a result, many who reside in rural places are digitally illiterate and would have difficulty navigate online. In addition, most federal websites do not meet federal accessibility guidelines, creating a barrier for those with disabilities.
- Community context is important, particularly when considering
program enrollment that may carry a stigma, such as SSI or food and
energy assistance. Identifying local community partners who can provide
technical assistance may help. For communities of particularly
marginalized groups (e.g., the unhoused, those recently released from
prison, low English proficiency individuals, and those with serious
mental health disabilities), having dedicated staff trained in dealing
with populations facing vulnerabilities may be particularly useful. ...
Key Findings:




